Editor’s Picks
Overstimulation in Cats
by Misty Hampton The term “overstimulation” is sometimes used among cat professionals. Like any label, it has the potential to be useful in certain contexts. Applied too broadly, it limits understanding. In this article, the author discusses how the term “overstimulation” is applied to cats and proposes a working definition of the term to promote better understanding of cats’ behavior and needs. Overstimulation can be prevented. When we recognize the signs of overstimulation, strategic interventions can lead to better interactions and improved outcomes, for both people and cats. Starting Point I was inspired to… Continued
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Pet Industry Marketing—Create Products and Services Clients Desire
By Niki Tudge Needs, wants, and desires are separate concepts that influence human behavior. Needs are essential for survival, wants enhance the quality of life but are not vital, and desires are intense, often emotionally driven longings. In marketing, desire is a powerful motivator that drives people to purchase a product or service. It’s the human appetite for a specific item or experience, often stimulated by advertising, that creates a sense of wanting. Unlike a basic “need” for survival, desire is more aspirational and connected to a person’s emotions, values,… Continued
Embracing Variety in Your Dog Training Business
In this article, the experts at dogbiz share tips for dog trainers who may be struggling with whether to niche down or be a generalist. Ask dogbiz Q: Hi dogbiz, I’ve been hearing a lot about the importance of having a niche in dog training. Everyone says it’s the key to success, but the truth is, I love variety. I enjoy working on a wide range of things: puppy basics, basic manners, behavior modification, scent work, agility—you name it. I also enjoy working with all kinds of dogs and… Continued
Overstimulation in Cats
by Misty Hampton The term “overstimulation” is sometimes used among cat professionals. Like any label, it has the potential to be useful in certain contexts. Applied too broadly, it limits understanding. In this article, the author discusses how the term “overstimulation” is applied to cats and proposes a working definition of the term to promote better understanding of cats’ behavior and needs. Overstimulation can be prevented. When we recognize the signs of overstimulation, strategic interventions can lead to better interactions and improved outcomes, for both people and cats. Starting Point I was inspired to… Continued
What’s Wrong With No Kill?
by Pat Miller Those who know me know that I abhor the entire deceptive, unethical, abusive “no-kill” movement. When I first spoke out against no kill at conferences 20-plus years ago, I was greeted by a roomful of puzzled looks and verbal resistance. Today, I get wild applause. Our industry has come to understand how damaging the so-called no-kill movement actually is. Imagine a world where no dog is euthanized for homelessness: more homes than dogs; waiting lists at dog adoption sources; potential adopters anxiously awaiting the next available canine.… Continued
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